Branded Prize Crane, Claw Machine, Arcade Grabber


Winning Wings: The Red Bull Claw Machine at Wireless Festival”


Wireless Festival is one of the UK’s most renowned music events, attracting music enthusiasts and festival-goers from around the world. It’s a space where music, culture, and brand experiences seamlessly blend to create unforgettable moments. In this blog, we’ll take you behind the scenes to explore the exciting world of the Red Bull Claw Machine, a branded spectacle that added a unique flavor to the Wireless Festival.

The Concept

Red Bull, known for its dynamic marketing strategies, decided to spice things up at Wireless Festival. The idea was to create an engaging and memorable experience that would leave festival-goers buzzing. What better way to do that than with a claw machine? But this wasn’t your typical claw machine; it was a Red Bull Prize Crane!

The Build

Creating a branded Claw Machine for a massive event like Wireless Festival is no small feat. The Red Bull team needed to design, build, and transport this incredible creation to the festival grounds. The claw machine was custom-built and meticulously crafted to meet Red Bull’s standards, incorporating their distinctive logo, colors, and energy drink cans into the design.

The Experience

The Red Bull Claw Machine wasn’t just about grabbing random prizes. It was a unique game that challenged festival attendees’ skill and dexterity. Instead of plush toys or trinkets, the claw machine was filled with Red Bull energy drinks, which was a perfect match for the festival’s high-energy atmosphere.

Festival-goers lined up to take their chance at the claw machine. They were tasked with maneuvering the claw to pick up their favorite flavor of Red Bull, adding an element of excitement and competition to the festival experience. Winners left the claw machine area with both a sense of achievement and a refreshing beverage to keep them energized throughout the day’s festivities.

Social Media Buzz

The Red Bull Claw Machine became an instant hit at Wireless Festival, creating a social media buzz that extended the brand’s reach beyond the event itself. Festival attendees shared their claw machine victories on various social platforms, from Instagram to TikTok, generating user-generated content that showcased the brand’s fun and interactive side.

Red Bull encouraged festival-goers to use specific hashtags and engage with the brand online. This generated a wealth of user-generated content and allowed Red Bull to track their campaign’s success, helping to further connect with their audience.

The Impact

The Red Bull Claw Machine  at Wireless Festival wasn’t just about creating a memorable event; it was a strategic marketing move that left a lasting impression. By merging their brand with the festival experience, Red Bull engaged with their audience in a fun and unique way. This innovative marketing strategy not only entertained festival-goers but also strengthened the brand’s association with energy and excitement.


The Red Bull Claw Machine at Wireless Festival was a perfect example of how a brand can create a memorable and engaging experience for its audience at a large-scale event. By bringing a classic arcade game to life and incorporating their iconic energy drink, Red Bull transformed an ordinary claw machine into a branded masterpiece. The social media buzz and positive reactions from festival-goers solidified the success of this marketing endeavor. It’s a testament to the power of creative marketing, leaving us excited to see what innovative ideas brands like Red Bull will come up with next.

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