Arcade Activation for Batiste’s New Product Launch

Retro Fun Meets Fresh Style: Arcade Activation for Batiste’s New Product Launch

For the launch of Batiste Instant Hair Refresh, we turned up the volume on brand engagement with a bold, retro-inspired arcade experience. The goal? Create an interactive, content-worthy environment that reflects Batiste’s playful personality — and gets people talking (and dancing).

Level Up Your Launch

To help bring the event to life, we provided a custom-curated arcade package, featuring:

🕹️ Dance Dance Revolution Machine – Because nothing gets the energy flowing like a good throwback dance battle.
🎯 Branded Prize Crane – Fully wrapped in Batiste branding and packed with on-theme goodies and product prizes.
🎮 Retro Arcade Games – Classic games with a nostalgic twist that kept guests engaged and entertained throughout the launch.

Styled for the Batiste Brand

Each element was chosen to reflect Batiste’s vibrant, youthful vibe. From the custom crane design to the fast-paced fun of DDR, this setup brought together fun, movement, and style — all perfect for the content-first, beauty-loving crowd in attendance.

Built for Buzz

Set against a bright branded backdrop, the arcade experience created natural moments for photos, Reels, and TikToks. Guests couldn’t resist jumping in for a quick game (or dance-off), and the prize crane added a layer of excitement, with branded rewards and instant wins.

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Whether you’re launching a beauty product, a fashion line, or a tech drop – we bring energy, style, and interactivity to every event.
Let’s make your brand launch unforgettable.